Dolby Incorporates Philips Watermarking Technology For Digital Cinema

"Dolby Laboratories, a reputable and trusted partner in cinema product and services, has incorporated Philips CineFence in its digital system for storing, managing and playback of digital movies. New cinema releases shown via Dolby’s digital cinema solution can be embedded with Philips CineFence forensic watermark, thus allowing the content to be traced and protected.

The movie industry faces an increasing problem of video piracy. Illegal camcorder copying has been identified as one of the major and most difficult to track forms of digital content piracy. With Philips CineFence, the watermark pinpoints the specific location, time and date the illegal camcorder recording took place. Thus the implementation of Philips CineFence not only allows for the tracking of pirated digital content, it also acts as a severe disincentive to those engaged in this illegal activity.

The CineFence watermarks are imperceptible to cinema audiences, but maintain their integrity in the copied material, even after severe quality degradation such as cropping, compression and scaling. Furthermore, Philips watermarks remain detectable after camcorder recordings are compressed into formats such as VCD, DivX, and MPEG4, thus closing a loophole frequently used by content pirates. Philips CineFence is fully compliant with DCI specifications and is implemented by thousands of digital cinemas."

Source: BroadcastBuyer