Ubisoft Integrates Stereoscopic RealD Format w/ Avatar Game

RealD announced that Ubisoft, in partnership with Twentieth Century Fox Licensing & Merchandising (Fox Licensing), has licensed and integrated the company's proprietary stereoscopic RealD Format into James Cameron's Avatar: The Game. The RealD Format allows for a seamless direct connection between the Xbox 360 video game and entertainment system or PLAYSTATION3 computer entertainment system and 3D-enabled TVs with integrated RealD technology for an unsurpassed 3D gaming experience.

"The RealD Format will make James Cameron's Avatar: The Game one of the first titles to effortlessly work with the numerous lines of RealD 3D-enabled TVs that will soon be on the market," said Joshua Greer, president of RealD. "Like the current 3D film revolution, RealD technology is pioneering a new generation of immersive gaming where players can step inside a game and experience a world that literally surrounds them."

The RealD Format delivers an automated continuous approach to 3D that is compatible with real-time rendering and promises to bring RealD's world renowned 3D cinema experience to console gaming. A visually lossless universal 3D format, the technology multiplexes a left/right stereoscopic image stream into a single image channel.

By Robert Briel, RealD