LG Backs Sky's 3D Football Venture

The world's first 3D sports broadcast on Sunday will be shown on an LG TV, the Korean manufacturer said. Manchester United take on Arsenal at the Emirates Stadium in a top-of-the-table Premier League clash - and Sky Sports will broadcast every kick live in the third dimension. The game will be beamed to nine pubs across the UK and Ireland and Sky has kitted out the bars with LG's new 47-inch LD920 3D TVs.

LG uses a passive 3D system with a polarised screen and requires the lower cost glasses favoured by cinemas. Rival systems use Active (battery-powered) 3D glasses, which shutter images between the left and right eye at high-speed. However, the added cost of the Active glasses (around £40 a pair) means they are not suitable for large events in pubs. Sky's full 3D channel is compatible with both active and passive systems and will be available from April, when it is expected more 3D TVs will have arrived in the UK.

Stephen Gater, head of marketing, Home Entertainment LG UK: "LG is committed to making high quality TV more accessible and this initiative with Sky does just that." He added: "2010 will see the realisation of many exciting technologies in TVs - 3D is just one of them. With exciting developments like these, watching television in the home will soon be an even more exciting, immersive and powerful experience."

Source: The Press Association