Sony 3D Blu-ray Coming in 2010

At a Sony Blu-ray briefing in Sydney this morning, visiting Japanese honcho Yoshinami Takahashi, the deputy senior general manager, Home Entertainment Group, Sony Corporation, confirmed that 3D Blu-ray discs and players would most likely hit the market in October or November of 2010.

Takahashi said that the movie studios were close to reaching agreement on the final format for 3D Blu-ray, a decision he predicted would be finalised by the end of 2009. He then thought it would be another nine months for Sony Blu-ray-capable players to enter the market. A 3D-capable television and the familiar 3D glasses, of course, are still critical elements of the mix.

When asked what he thought studios were planning for 3D Blu-ray content, Takahashi conceded that shorter-length content was more suited to the technology. As many viewers suffer from headaches and nausea watching full length movies in 3D, documentaries and animated shorts would probably be in greater demand.

By Pam Carroll, CNET Australia