DCSS, Muvico Partner for Projectors

Sony Electronics' Digital Cinema Solutions and Services group has signed an agreement with Muvico Entertainment to deploy its 4K projection technology. Per the deal, 176 new and existing screens at eight Muvico theaters will be covered in the DCSS group's recently announced virtual print fee-style deployment plan. It includes 18 screens at Muvico's Rosemont, Ill., theater, which was the first in the U.S. to deploy 4K projectors. The deal also includes 14 screens in a new Thousand Oaks, Calif., location slated to open in early 2009.

Sony's 3-D technology is also part of the plans. Its 3-D adaptors will be installed in an estimated two to four auditoriums per Muvico theater, according to Sony.

DCSS expects to deploy an estimated 9,000 4K projectors worldwide through the program in the coming years. The U.S. deployments are anticipated within 2 years, while Europe and Asia are further out. Sony's DCSS group offers integration, installation, maintenance and service support.

By Carolyn Giardina, The Hollywood Reporter