iPharro Showcases MediaSeeker Video Content Identification at IBC
iPharro Media, spinoff of the renowned Fraunhofer Institute for Computer Graphics, will showcase its patent-pending video fingerprinting technology MediaSeeker that analyses video content to be identified from any video source – TV, Internet, video repositories, and more. Using iPharro’s MediaSeeker, digital video can be analysed, protected, and/or monetised at any point in the media distribution value chain. iPharro Media’s patent pending video fingerprinting technology allows for automated visual content detection across multiple media outlets.
The technology works with extremely high accuracy and does not require an audio track. iPharro markets MediaSeeker in two product configurations. The MediaSeeker software can be licensed by any organisation preferring to run content identification on its own hardware infrastructure. As MediaSeeker runs on standard PCs, set-up costs are minimal and the system can be scaled up simply by adding computers.
iPharro’s second product is the web-based service iPharro MediaSeeker Portal. It puts iPharro’s powerful content detection technology in the hands of organizations for which the large scale capabilities of a dedicated iPharro MediaSeeker software system is not necessary. The portal is as easy to use as any file upload on popular websites and can handle thousands of reference clips at once, each of which can be monitored for any TV appearance.
Current applications for iPharro MediaSeeker are for example:
- Television Ad Monitoring: monitor unlimited channels in real time - already in use by the Nielsen Company.
- Proprietary License and Copyright Video Detection: monitor TV, mobile, or Internet to find your content.
- Media Workflow Management: broadcasters can maintain meta tags and rights information at every step along the media workflow.
- IPTV Interactive Content Identification: identify IPTV content and provide users with additional information or revenue generating opportunities.
Source: BroadcastBuyer
