Dolby Sets New Price for High-Performance, Reusable 3D Glasses

Dolby Laboratories has reduced the price of its reusable 3D glasses. Starting today, Dolby exhibitors can purchase new 3D glasses at a list price of US $27.50, reduced from US $39.00, making them even more cost-effective

Dolby’s 3D glasses are high-performance, environmentally friendly passive glasses that require no batteries or charging. Because they are reusable, the per-ticket cost of Dolby 3D glasses is expected to be well below the cost of disposable 3D glasses. In addition, exhibitors aren't required to constantly track and order additional disposable 3D glasses.

Dolby 3D Digital Cinema technology, in conjunction with digital cinema projectors featuring Texas Instruments Digital Light Processing (DLP) technology, provides exhibitors with an efficient and flexible solution designed to deliver a superior 3D experience. Dolby 3D utilizes standard white screens, so exhibitors don’t have the added cost or the quality compromise associated with the use of silver screens, delivering a great 3D experience from every seat in the house. Additionally, Dolby Laboratories provides cost-effective and environmentally friendly passive reusable 3D glasses. Dolby’s 3D solution uses a unique full-spectrum color-filter technology licensed from Infitec that provides realistic color reproduction and extremely sharp images.

Source: BroadcastBuyer