MainConcept to Show New AVS Software Developers Kit for Emerging China Market

"MainConcept will show a technology demonstration of its new SDK supporting the upcoming Audio Video coding Standard (AVS) during IBC 2007 in Amsterdam.

AVS is a non-proprietary open standard for delivering broadcast content up to HD resolution, and broadband video networking in the mainland China market. The AVS standard is highly optimized for the Chinese market, offering a good balance between video/audio qualities and encoding/decoding efficiency. The reduced complexity of AVS ultimately leads to low cost video/audio encoding/decoding products and solutions. MainConcept is among the first commercial companies to support this important technology for the Chinese market.

The MainConcept AVS SDK includes:
- Low Level API DLL encoder and decoder
- DirectShow wrappers for the encoder and decoder
- Set of sample applications showing how to implement the encoder and decoder"

Source: BroadcastBuyer