TV Companies to Bring 3-D Shows to Europe's Living Rooms within Two Years

Viewers across Europe will watch their favourite TV programmes in three dimensions within two years, according to a new report. Claudio Aspesi, an analyst at Sanford Bernstein, said television manufacturers had picked 3-D as the next product cycle. "The beginnings of broad 3-D TV adoption in Europe could take place as early as 2011," he added.

Mr Aspesi said strong supply-side pressures were driving manufacturers to make 3-D capable television, while the content producers – especially film companies – had an incentive to support the technology as it was harder to pirate.

BSkyB, which has already trialled 3-D TV, is expected to be a winner from the technology, Mr Aspesi said, adding that free-to-air broadcasters could lose share, "exacerbating their structural decline".

By Nick Clark, The Independent