XDC, Qubo and Dynamic Launch “DDCinema”, The First Pan-European Alternative Content Distribution Initiative

"XDC announced today that it has signed a cooperation agreement with Qubo and Dynamic to launch, promote and manage the distribution of digital cinema alternative content through the DDCinema service platform. The initial purpose is the distribution of lyrical operas, produced at the most prestigious European theatres, with a mix of recorded and live events. DDCinema will offer to cinemas an eclectic range of alternative content, i.e. all programming content other than films, trailers and advertising content, including, but not limited to, television programs, sporting events, stage productions, concerts, documentaries, anime films and live events.

As Fabrice Testa, Marketing & Operations Manager of XDC, pointed out, “DDCinema alternative content programmes will be available to all exhibitors across Europe equipped with 2K digital projectors - about 700 screens today.” He added: “Any MXF interoperable D-Cinema server will be able to play back any alternative content prepared by the XDC Digital Content Lab, DDCinema offer is thus not only limited to the screens connected to XDC’s Network Operations Centre.”

Today, the DDCinema platform already offers about 25 opera titles, and on 27th January 2008 it will offer the first live broadcast from Palermo, Italy, on the opening night of the season of Teatro Massimo, one of the most beautiful theatres in the world. The opera in question, featuring singers of international renown, will be a new production of Arrigo Boito’s Mefistofele, a spectacular work taken from W. Goethe’s Faust. More live events are planned from Teatro dell’Opera di Roma, Teatro La Fenice di Venezia, Teatro Liceu of Barcelona, Teatro Real of Madrid, and other renowned venues."

Source: DCinemaToday