Sony Pictures Commits to Arts Alliance Media’s European Digital Cinema Rollout

"In a further vote of confidence for digital cinema in Europe, Sony Pictures Releasing International (“Sony Pictures”) and Arts Alliance Media (“AAM”), one of Europe’s leading providers of digital film distribution services, have reached a non-exclusive long-term agreement for digital cinema deployment. Under the agreement, Sony Pictures has committed to supply its films to certain European countries in digital format to AAM-deployed DCI-compliant digital cinema screens (if booked as a release screen), as well as to make financial contributions in order to promote digital cinema (a new and higher quality delivery format).

In June 2007, AAM signed Europe’s first long term digital cinema deployment agreements with Twentieth Century Fox and Universal Pictures International for the conversion of close to 7000 screens over the next few years, and most recently Paramount Pictures International also independently committed to support AAM’s digital rollout in Europe. Furthermore, in November 2007, the first European cinema chain, CGR Cinemas in France, signed up with AAM to convert 100% of its 400 screens to digital. AAM is in active negotiations for further deployment agreements with other Hollywood studios, as well as European distributors and exhibitors and announcements are expected shortly."

Source: DCinemaToday