OpenCube Signs Partnership Agreement with Digital Rapids

OpenCube Technologies has signed an OEM partnership agreement with Digital Rapids Corporation, which will integrate OpenCube’s MXFTk and MXFTk Reader into enhanced MXF options for its acclaimed media encoding and transcoding solutions.

In doing so, Digital Rapids will significantly extend the range of MXF capabilities offered to its customers. The MXF format has now reached maturity and its high level of interoperability is enabling the broadcast industry to significantly optimize digital workflows. In addition, the powerful MXF exchange standard provides all the tools required by encoding and transcoding solution providers for efficient media file exchanges and metadata management.

Digital Rapids is a leading manufacturer of innovative, multi-format ingest, encoding and transcoding hardware and software, with customers including leading studios, broadcast networks and post production facilities. The addition of OpenCube’s MXF technology enhances Digital Rapids’ current MXF support with new features including MXF writing, furthering the company’s reputation for products with outstanding format flexibility. The new MXF options will be available for Digital Rapids’ StreamZ, StreamZHD and DRC-Stream media encoding systems and the Digital Rapids Transcode Manager enterprise-level transcoding software. In addition to the MXFTk, OpenCube has added MXFTK Reader (Direct Show Filter) for instant and easy MXF-file reading. The bundle enables users to efficiently manage digital workflows, from manipulating MXF-file formats –whatever their essence format– to real-time play back and metadata updating.

Digital Rapids opted to incorporate the MXFT bundle because of the solution’s high performance and reliability. Another key factor was its flexibility and the fact that it could be easily integrated in a short period of time.

“The MXF format is a key standard for media interchange in acquisition, production and broadcast workflows,” said Brick Eksten, President of Digital Rapids Corporation. “We selected OpenCube’s tools not only for the quality of the MXF toolset, but also for the high level of expertise the company’s technical team was able to offer during our development, enabling us to implement the toolkit quickly and seamlessly.”

“We are very pleased at how rapidly the MXF file format is being adopted,” says Benoit Février, CEO of OpenCube. “After IBC 2007, we had many requests from broadcasting companies interested in OpenCube technology and in solutions that would allow them to integrate MXF capabilites directly and professionally. It is a privilege to be working with Digital Rapids, clearly a leader in its field.”

Source: BroadcastBuyer