Kodak Celebrates Advances in Digital 3D Cinema at Cannes Film Festival

"Kodak today announced it will host -- with 3ality Digital and REAL D -- a private reception celebrating the world premiere screening of U2 3D, the legendary rock band’s eagerly anticipated concert. The digital presentation officially debuts during the 2007 Festival International du Film Midnight Screening Section.

The exclusive, invitation-only reception, which will be held at the Kodak Pavilion on Saturday, May 19, will also highlight the latest technological advances in digital 3D cinema. 3ality Digital, which produced U2 3D, collaborated with REAL D, the world leader in digital 3D movie technology, on whose platform the film will be shown.

3ality produced the movie by shooting U2 in seven different concerts, using as many as nine cameras, during the band’s most recent South American tour. When the movie is released worldwide later this year, this digital presentation will be shown on REAL D systems currently installed in theaters around the world.

“We expect to have more than 1000 REAL D systems installed by that time,” said Joseph Peixoto, President, Worldwide Cinema, REAL D. “This is the first live action presentation to be released in REAL D and truly moves the medium forward. It provides a glimpse into the future of cinematic entertainment.”

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