There’s an App for That? HTML5 vs Native for In-App Video Playback

Online video publishers that decide to launch a mobile app are faced with a decision between reusing their HTML5 player by embedding it in a native app, building a completely native playback experience, or a combination of both approaches. Initially, it may seem easiest to re-use your HTML5 player, but that is not always the best option from evidence we’ve seen in our comprehensive testing.

This post will evaluate the pros and cons of each approach. It will give some guidance for this important decision, and highlight why investing in a native video player gives your customers the best performance, feature set, and user experience.