Understanding Server-Side Dynamic Ad Insertion
In this post, Eyevinn Technology is explaining the principles behind Server-Side Dynamic Ad Insertion technology. If you are already familiar with video streaming technology but new to Dynamic Ad Insertion this is where to start. At the end of this post, the author gives recommendations to further reading and a short list of providers of this technology.
Quality Assessment of 360 Video View Sessions
Facebook has developed a new QA workflow for 360 video streaming that addresses the warping and field-of-view problems and introduces two new standards: SSIM360 and 360QVM.
More information here
Five Encoding Advancements Coming in AV1
In this posting, Bitmovin is covering five key tools included in AV1, which have been adopted to help reduce bandwidth demands by up to 30% while still retaining or improving picture quality.
SMPTE and DPP Collaborate in Pilot Project to Deliver Draft of First SMPTE Specification
SMPTE and the Digital Production Partnership (DPP) have announced the success of a first-of-a-kind pilot project to define a prototype SMPTE Specifications process. SMPTE and DPP have delivered the first draft SMPTE Specification, which focuses on the use of the Interoperable Master Format (IMF), or SMPTE ST 2067, for broadcast and online applications.
The DPP delivered the working drafts of the IMF Requirements and IMF Specification for broadcast and online applications to SMPTE last week at the HPA Tech Retreat in Palm Desert, California. The documents represent input by the DPP, SMPTE, the North American Broadcasters Association (NABA), and the European Broadcasting Union (EBU), as well as manufacturers and end users across the media industry.
Now out for public comment, the draft specification for IMF for broadcast and online applications will address constraints including MXF Track Files, composition playlists (CPLs), output profile lists (OPLs), and IMF packages. The specification will reference other activities as well, such as the EBU.io/qc project for carrying quality-control metadata and EBU-TT, and it includes optional methods for carrying traditional EBU-STL subtitles in Europe and CTA-608/CTA-708 captions in North America.
Built upon the IMF standard, this first SMPTE Specification will play a critical role in enabling broadcasters to use IMF workflows with their existing content archives, and it also will facilitate the realization of file-based interoperability on a large scale. By providing manufacturers with the guidance they need to move forward in designing and building readers, writers, and analyzers, the specification will bring the benefits of IMF more fully into the broadcast and online realm.
Once they are finalized, the new SMPTE documents will join other SMPTE technical publications, including standards, that help manufacturers, engineers, and technologists to develop new products and services in broadcasting, cinema, and online video. The draft documents are available here.
How Will Machine Learning Impact the Media Supply Chain?
Google's Leonidas Kantothanassis explores the vast range of applications for machine learning in the media workflow and supply change in this clip.
Thursday, February 22, 2018
There’s an App for That? HTML5 vs Native for In-App Video Playback
Online video publishers that decide to launch a mobile app are faced with a decision between reusing their HTML5 player by embedding it in a native app, building a completely native playback experience, or a combination of both approaches. Initially, it may seem easiest to re-use your HTML5 player, but that is not always the best option from evidence we’ve seen in our comprehensive testing.
This post will evaluate the pros and cons of each approach. It will give some guidance for this important decision, and highlight why investing in a native video player gives your customers the best performance, feature set, and user experience.
Thursday, February 22, 2018
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