RealD and Samsung LCD Develop New RDZ 3D Display Technology

RealD and Samsung Electronics announced that the companies are jointly developing a new 3D display technology called RDZ that offers full resolution high definition 3D video and is compatible with the same 3D eyewear used in RealD 3D-equipped motion picture theatres around the world.

Unlike patterned retarder based 3D display technologies that cut resolution in half or diminish brightness, RDZ 3D display technology delivers full resolution high definition 3D images by adopting active shutter technology on the display. Based on RealD technology used in many of the world’s 3D-equipped motion picture theatres today, RDZ displays are also 2D compatible, resulting in no reduction of image quality in 2D mode.

Samsung LCD is developing displays based on RealD’s proprietary RDZ 3D technology, which adopts characteristics from the company’s Cinema System utilized in motion picture theatres around the world. The LCD based RDZ 3D display technology is integrated on the LCD panel and actively syncs with the left and right eye images for full resolution high definition 3D video.

Source: RealD