Another ‘World First’ for 3D

Brazil’s free-to-air channel RedeTV! carried out its first live 3D TV broadcast today (Sunday May 23). "After carrying out internal trials successfully, RedTV! will carry out its first live 3D TV broadcasting in the world," the company announced last week. This latest ‘world’s first’ follows on from similar ‘firsts’ from a slew of broadcasters not least in Korea, Australia, the USA, Japan, UK, France and elsewhere.

The company did not disclose the investment amount that the project required. RedeTV Superintendent of operations, Kalled Adib, told Veja.com that "thinking that the technology works to watch TV the whole time is a little exaggerated. We are studying what type of programmes we can offer in 3D: sport, movies and entertainment are without doubt among those possibilities".

Earlier ‘world’s first’ 3D transmissions in Brazil included a 3D transmission during the Formula Indy car championships, held in Sao Paulo. But in that case, only Net's pay-TV clients had access to the signal. On the other hand, Globo announced an agreement with Cinemark aimed at broadcasting between 10 and 12 of the upcoming South African World Soccer Cup games in 3D movie theatres located in Rio de Janeiro and Sao Paulo.

By Chris Forrester, Rapid TV News