UPC Starts 3D Showcase

Starting Sunday, April 11, Dutch cable operator UPC will commence a series of 3D events. The first showcase is live coverage of the last day of the Augusta Masters Golf Tournament. The broadcast of the Masters is the first-ever linear broadcast of a live 3D event from the United States, where it is also carried by major MSOs Comcast, Time Warner Cable, Cox Communications and Cablevision as well as online. On UPC, the tournament will be broadcast by Chellomedia’s Sport1.

The Dutch cabler plans a series of 3D events together with partners Samsung and The Walt Disney Company. In May, two major Disney titles will be shown in 3D, Toy Story and Toy Story 2.

With this announcement, UPC is stealing the thunder from fellow cabler Ziggo, who will most likely present its 3D plans on a press meeting this Tuesday, April 6, to “announce the next phase in watching TV, where the viewer can experience truly life-like images.”

By Robert Briel, Broadband TV News