China Market: 3D CBHD Players to be Available by End of 2010

A technical working group formed by members of the China High-definition Disc Industry Promotion Association (CHDIA), which promotes the development of the home-grown blue-laser standard China Blue High-definition Disc (CBHD), has been developing 3D technology to support CBHD through pooling patents, and expects 3D-enabled CBHD players to be available in the China market by the end of 2010, according to the group.

In the China market, CBHD has the price advantage in competition against Blu-ray Disc (BD), CHDIA said. Only two members - TCL and Shinco Electric - make CBHD players at present, but the number will grow to 10 by the end of 2010, CHDIA indicated, adding an estimated one million CBHD players will be sold in China in 2010.

In addition to China-based providers of content, CVA Warner Home Entertainment, a joint venture of US-based Warner Home Video and China government-owned China Audio & Video Publishing House, has released about 80 CBHD movies and over 200 more will be coming later this year, CHDIA said, adding that about 1,000 CBHD movies in total will be available in China by the end of 2010.

By Erica Yen and Adam Hwang, DigiTimes