GlobeCast Walks 3D Out on the Catwalk

A 3D fashion show by British fashion label Burberry has been delivered by GlobeCast to four global fashion hubs. Produced by Nineteen Fifteen, Burberry’s presentation of its Autumn/Winter 2010/11 womenswear show at London Fashion Week was broadcast live to parties in Paris, New York, Tokyo and Dubai. Audience donned off the shoulder 3D glasses that allowed them to fully appreciate the details of the textures and layers used on the runway as if they were in the front row.

GlobeCast uplinked the 3D feed to Eutelsat’s W2A satellite (10 degrees East) from an HD SNG located at the Chelsea College of Art, where the Burberry show took place. At each of the locations GlobeCast downlinked the feed and decoded it for projection, synchronising audio and video layers. Satlink, GlobeCast’s Israeli partner for reception in Tokyo, also distributed the feed to the NSS6 satellite (95 degrees East).

Over the past 12 months GlobeCast has delivered a number of international events in the 3D format including the final of the French Open Tennis at Roland Garros and a live production of Don Giovanni.

By Julian Clover, Broadband TV News