Cablevision Licenses RealD Format for 3D Content in the Home

RealD, a leading 3D technology provider for cinema, home and professional applications, and Cablevision Systems Corp., one of the nation's leading media and entertainment companies, announced that Cablevision has licensed the stereoscopic RealD Format for the delivery of high definition 3D content to the home. Through this licensing agreement, Cablevision's content providers will be able use RealD tools to format their 3D content and deliver it to millions of homes in crisp, clear high definition 3D. The delivery of RealD Format content is compatible with Cablevision's current HD broadcast and on-demand systems and works with existing HD set-top boxes.

The RealD Format will first be utilized for the March 24th MSG telecast of the Rangers vs. Islanders hockey game from Madison Square Garden, the first network hockey telecast ever produced in 3D and the first time a live 3D sports telecast will be available to homes in the U.S. In addition to the game's 3D telecast available to Cablevision subscribers in the Tri-state area with 3D-enabled TVs, a special viewing party will be held at the Theater at Madison Square Garden utilizing the RealD Format for content delivery and RealD's XL Cinema System for projection on the big screen.

The RealD Format builds on the company's patented side-by-side 3D formatting technology and is capable of delivering crisp, clear, high definition 3D to the home utilizing all channels of the existing HD broadcast infrastructure. Cablevision has chosen to use the side-by-side method as its primary method of delivering 3D content due to its ability to deliver high-quality progressive and interlaced video over existing infrastructure including existing HD set-top boxes and DVRs.

Source: RealD