Sony Electronics Announces Digital Cinema Deal with Universal Pictures

Sony Electronics’ Digital Cinema Solutions and Services (DCSS) group has signed a non-exclusive digital cinema deployment agreement with Universal Pictures. As part of the agreement, Universal has committed to distribute feature films digitally for playback on Sony’s 4K SXRD projection technology deployed by the DCSS group across the United States.

The deal, which supports transition costs through virtual print fee payments, will provide further digital equipment choices to exhibitors converting to digital cinema technology. Discussions are also underway to expand the agreement to include other key international markets.

Universal is the fifth major studio to sign a virtual print fee agreement with Sony’s digital cinema group, joining Walt Disney, Twentieth Century Fox, Paramount Pictures, and Sony Pictures Entertainment.

Source: DCinemaToday