Screenvision Expands its Live Reach

Taking advantage of off-peak movie hours, Screenvision announced Monday it is rolling out its new live feed technology to 300 theaters by the end of 2010. The technology allows Screenvision reach a broader audience with sports, concerts, arts and news events on the 40-foot screen.

"From documentaries, concerts, live sports, comedy we are creating a full spectrum of alternatives to compliment the biggest draw of all, the feature-length movie," said Darryl Schaffer, executive vp of exhibitor relations for Screenvision.

Screenvision has used about 50 of its theaters to attract audiences during off-air with live events on the big screen since 2007. Recent events include Mets at the Movies and the MSNBC Presidential Inauguration of President Obama.

By Katy Bachman, Mediaweek