Telcast to Provide Thai 3D

Germany's Telcast Media Group is to produce 3DTV specials for cable pay-TV platform Truevisions TV in Thailand. The contract will be to make the opening and closing concerts as well as contestant highlights for Thailand's hugely popular reality talent show, True Academy Fantasia.

Truevisions TV's chief programme and content officer, and the series' executive producer, Attaphon Na Bangxang, wants to use the 3D experience to bring something new to this, the production's sixth season which launches on 29 June.

Telcast 3D content is broadcast by transmitting the left and right eye images consecutively. Its patented glasses create a fractional time delay in the perception in one eye so that the images of the two signals needed for the 3D perception arrive at the same time in the brain. Viewers without glasses see a clear 2D picture.

Telcast International Sales Manager, Lyn Siew, said: "This is a major logistical undertaking for both parties. Telcast have flown over one million 3D glasses to Bangkok - weighing over 4400 kg. The Telcast/Truevisions TV contract includes over one million branded tickets and the lens deal has been sponsored by Truevisions' sister company mobile network, TrueMove."

True Academy Fantasia is described as a mix between X Factor and Big Brother. The contestants for the song-led talent show live in the same house fitted with hundreds of hidden cameras. Audiences can watch them 24/7 live on TV and online.

By Adrian Pennington, TVBEurope