Mitsubishi Banks on 3D and Laser TV

Mitsubishi announced at last week’s New York City-held CEA Line Shows that it would field a total of eight 3D-ready HDTVs – including what it termed the largest mass-produced 3D television, the 82-inch DLP Model WD-82737. The company is also planning to add 67- and 75-inch screen sizes in its second-generation LaserVue laser TV series, while currently shipping the 65-inch model already introduced.

The company is at full bore in helping dealers promote its products, according to David Naranjo, director of product development. A 53-foot Mitsubishi Mobile Showroom making the rounds across the country carries 3D TVs and a 3D logo wrapping, and a 3D retail fixture merchandising kit is being deployed to several hundred retail locations, he added. The retail fixture, said Frank DeMartin, vice president of marketing, will include a PC server, four pairs of 3D glasses and a retail stand, with a button that consumers hit to view a 3D demo.

Nancy Klosek, Dealerscope