Reliance Globalcom, Adlabs Films Delivering Indian Movies to U.S.
Reliance Globalcom has announced that Adlabs Films is using its global network to deliver Indian movies to U.S. audiences. Adlabs, India’s largest entertainment conglomerate, is leveraging Reliance Globalcom’s network to transfer digitized movies to screens in the U.S.
“Reliance Globalcom’s global network acts as an international digital artery that allows Adlabs to offer content and media services globally,” says Anil Arjun, CEO, Adlabs Films. “With Reliance Globalcom’s extensive fiber assets, multi-metro connectivity and service assurance, we have the agility to serve the industry by moving film and media assets quickly and securely anywhere in the world. This means more movies and HD content like broadcasts of national sporting events and ceremonies can reach the big screen faster, more efficiently and in more locations around the world.”
Adlabs has successfully distributed many films over Reliance Globalcom’s fiber network, including the latest Indian hits such as Ghajini, Luck by Chance and Delhi 6. The films were all mastered in the DCI-approved 2K format in Mumbai by Adlabs Digital Cinema, sent over OFC to New York and screened in Adlabs’ Big Cinemas digital cinemas in New Jersey and California.
“Reliance Globalcom’s network infrastructure is ideal for Hollywood studios, production houses, effects companies and broadcasters that require a high-speed network with the security and availability to move files that are often as large as 2-3 terabytes in full-resolution mode,” says Ted Raffetto, president of the Americas region, Reliance Globalcom.
Reliance Globalcom will be supporting Adlabs’ plans to expand to 166 digital screens in the U.S. in the coming months. Adlabs intends to continue to leverage the Reliance Globalcom network to bring more international content to audiences worldwide.
Source: Digital Cinema Report