Magnolia Launches Content Management Solution for the Broadcast Media

Magnolia, the Open Source content management vendor that delivers simplicity on an enterprise scale, has launched Magnolia-on-Air, a new dedicated solution for the broadcast media and large organisations managing their own broadcast content. Magnolia-on-Air provides a seamless environment for transferring content between professional broadcast systems and a feature-rich interactive web-presence. The system also allows users to draw online feedback and community content back into the broadcast production environment.

The workflow within Magnolia-on-Air allows users to capture broadcast content and rapidly repurpose it for publication on the web. Based on the needs of Magnolia’s existing customers in the broadcast media, the system has been designed to cut production costs, get rich media content to the web first and then, to draw timely, online community-participation back into the broadcast environment.

“We have taken the best Open Source technology components to develop an open and highly interoperable system based on the real-world needs of the modern broadcast media,” explains Magnolia’s CEO Boris Kraft. “But with the web increasingly becoming a rich-media environment, we have already received much broader interest in the system from large corporate and public sector organisations looking to take their own broadcast channels online for corporate communications.”

Magnolia-on-Air not only captures high-definition rich-media streams but also the surrounding broadcast metadata, including presenters’ scripts, editors’ notes and almost any other information required from the host systems. With all the relevant information in the Magnolia-on-Air system, web editors have one intuitive browser-based interface in which they can edit video streams, create and resize static photography, as well as to produce headlines, leaders and accompanying stories from the surrounding metadata.

Answering the call from modern television audiences for ever-more interactivity with programming, the Magnolia-on-Air also allows broadcasters to instantly draw comment back from the web into the broadcast environment to create real-time dialogue with viewers. The system even allows rich-media content uploaded to the web by viewers to be pulled into the broadcast environment. This functionality is increasingly important for broadcasters, as members of the public are now often the first to capture footage of breaking stories on mobile phone cameras and other devices.

Magnolia-on-Air has been developed in conjunction with FutureLab, a technology innovation think-tank and development company with extensive experience in the media, telecoms and cable businesses. FutureLab’s existing customers include Cablecom (Liberty Global), Swisscom, SF-Schweizer Fernsehen (Swiss TV). The online content delivery platform within Magnolia-on-Air is based on Futurelab’s high-perfomance Mediaflow architecture which has been proven in large ISP environments.

Source: Magnolia