Doremi and RealD to Incorporate Real-Time 3D EQ

RealD, the world's largest digital 3D experience provider, today announced an agreement with Doremi Cinema LLC to integrate RealD's proprietary 3D EQ technology in Doremi's digital cinema servers. This new feature for RealD's award-winning 3D cinema system will be available on all new Doremi servers beginning in March 2009, while existing Doremi servers will be updated in all RealD installations at that time.

"RealD's 3D EQ 'ghostbusting' technology significantly improves the viewing of 3D cinema features," states Joshua Greer, president and co-founder of RealD. "Traditionally, this process is incorporated into the master by our studio partners. By moving this process into the theatres, it allows us to simplify the distribution process while optimizing the viewing experience. It's a win-win for the studios, exhibitors and audiences."

"Doremi strives to provide exhibitors and distributors with the best feature sets available in its digital cinema servers," comments Michael Archer, vice president of Doremi Digital Cinema. "Integrating the RealD 'ghostbusting' technology in our DCP line of servers illustrates another example for Doremi's leadership in digital cinema server technology and commitment to its customers needs."

Doremi digital cinema servers are currently installed in over 80% of all RealD locations. The updating of Doremi servers with RealD's 3D EQ technology will enable the vast majority of screens to quickly take advantage of this new 3D feature.

Source: MarketWatch