Sony Electronics Announces Digital Cinema Deployment Agreements with Fox, Paramount and Sony Pictures Entertainment

Twentieth Century Fox, Paramount Pictures, and Sony Pictures Entertainment have entered into separate non-exclusive digital cinema deployment agreements with Sony Electronics’ Digital Cinema Solutions and Services (DCSS) group. The agreements relate to supplying exhibitors with feature motion pictures in digital form in order to promote the use of digital cinema projection systems.

The new agreements will provide certain operational and financial resources to encourage exhibitors to implement digital cinema systems that will feature Sony’s DCI-compliant 4K SXRD projection technology. The separate agreements vary among the companies and extend to digital cinema efforts in certain countries in North America, Europe and Asia.

The Sony DCSS group was formed to provide turn-key solutions for exhibitors that will enable them to efficiently convert their operations to digital technology.

In addition to digital projection system deployment, Sony’s DCSS group will be in a position to offer critical services for exhibitors such as installation and maintenance, along with customized solutions and high-level service support – which can all be provided by a turn-key Sony DCSS solution.

Sony’s 4K projection technology will also contribute to the deployment of alternative content – including gaming, sporting events and music concerts – in order to develop more revenue-generating opportunities for exhibitors as the industry transitions to digital delivery. Sony Pictures recently launched The Hot Ticket, dedicated to exploring and creating alternative programming for digital presentation in theaters.

Source: DCinemaToday