DDD Signs Development Agreement with Hyundai IT to Expand 3D LCD TV Range

DDD Group plc, the 3D consumer solutions and content company, today announces that it has signed a development agreement with Hyundai IT Corp. ("Hyundai") to expand Hyundai's range of 3D HDTVs that incorporate DDD's TriDef Core embedded hardware solution.

Under the terms of the agreement, DDD will integrate the TriDef Core with Hyundai's range of 32" LCD TVs that incorporate Arisawa Manufacturing Company's X-Pol 3D optical material. The new 32" models are scheduled for launch during October in Japan to support the BS11 3D television programming from Nippon BS Broadcasting Corporation. DDD will also deliver a version of the TriDef Core compatible with European broadcast formats.

TriDef Core is a custom circuit board that integrates with the existing 2D video electronics in the LCD HDTV. 3D features enabled by the TriDef Core processor include decoding the BS11 3D broadcast signal format, playback of specially encoded high definition Blu-ray discs and real time 2D to 3D conversion of standard and high definition content.

Using Arisawa's innovative 3D optics, the flat screen 3D televisions are capable of displaying conventional 2D pictures as well as 3D. When the viewer decides to watch in 3D, they simply activate the 3D functions using their remote control and put on a pair of 3D glasses. The system then delivers a 3D image from any viewing position in the living room with the same clarity and quality as the latest 3D digital cinemas.

Source: Hemscott