Cinepolis and RealD 3D Announce Exclusive Digital 3D Partnership

Morelia and Santa Fe, Mexico- based Cinepolis, Inc, the world's fifth largest cinema exhibitor, and RealD 3D, the global leader in 3D, announced today that Cinepolis will add 500 RealD 3D screens to its circuit.

The rollout of these 500 RealD 3D screens has already begun with six new screens installed for the release of Journey to the Center of the Earth, and will continue through 2010. The partnership makes RealD the exclusive choice of Cinepolis for digital 3D and creates a strong platform in the market for the upcoming slate of over thirty major studio 3D releases in 2009 and 2010.

"We are in the midst of a defining moment in movie going history," said Jeffrey Katzenberg, CEO of DreamWorks Animation. "This massive expansion of screens into the critical markets of Central and South America is a giant leap forward for Cinepolis, RealD and all content creators who are committed to the worldwide deployment of digital 3D."

RealD's next-generation 3D experience has garnered over 90% of the global market for 3D cinema, with RealD 3D theaters in 25 countries with over 70 exhibition partners. Cinepolis, with theaters in Mexico, Guatemala, Costa Rica, Panama, El Salvador, and Colombia, welcomed 91 million moviegoers through the doors of its theaters in 2007.

Source: DCinemaToday