HP and DreamWorks Animation SKG Preview a Display Technology

The result of an unprecedented collaboration between the two companies, the HP DreamColor Technology computer display provides accurate, predictable color and a simple color management process to assure vision-to-production color consistency in a widescreen liquid crystal display (LCD).

The display generates the industry's first combination of true 30-bit color - enabling a range of 1 billion colors - in an LED-backlit LCD at a fraction of the cost of most high-end, studio-quality LCD displays.

Designed for the broadcast, film/video post-production, animation and graphic arts fields, the HP DreamColor Technology display offers richer color and darker blacks than previously available through LCD display technology. The display will include factory presets for all color ranges specified by the NTSC, SMPTE, sRGB, Rec. 709, Adobe RGB and DCI standards.

Today's demonstration marks the first public preview of a display technology developed under the HP DreamColor Technology initiative, a two-year collaboration between HP and DreamWorks Animation. The HP DreamColor Technology family is a series of displays, printers and technologies that work together to provide accurate, predictable color that makes it easy to manage the proper configuration of color across devices and achieve standout results, every time.

Source: BusinessWire