Kinepolis Selects Dolby 3D for Major European Deployment

"Dolby Laboratories today announced that the Kinepolis Group has selected the new Dolby 3D Digital Cinema technology to outfit 17 screens throughout Europe.

Kinepolis recently opened its 23rd cinema multiplex, in Ostend, Belgium, and installed the first Dolby 3D system in Europe. The Belgium-based exhibitor plans to convert one screen per complex using the Dolby 3D system.

Dolby 3D provides exhibitors with an efficient and flexible solution designed to give consumers a superior 3D experience. The technology utilizes the white screen already in auditoriums, so exhibitors do not have the added costs nor the quality compromise associated with the use of a “silver screen” required by some 3D systems. Additionally, Dolby provides reusable 3D glasses which are cost-effective and environmentally friendly for exhibitors.

Dolby 3D uses a unique color-filter technology that provides realistic color reproduction and extremely sharp 3D images to the audience from every seat in the house. The solution adds a retractable filter-wheel accessory to any DLP digital cinema projector that can be easily moved out of the light path when switching from 3D to 2D digital cinema presentations. Therefore, exhibitors can transfer movies into a smaller auditorium equipped with Dolby 3D later in the movie’s run."

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