Philips introduces the BlueBox: bringing existing 2D video alive in 3D

"Philips 3D Solutions is introducing the BlueBox, a service suite of advanced 3D content creation tools that converts 2D video content to 3D.

The first major 3D content creation service on the BlueBox is the WOWvx Spacer. This empowers content creators by enabling efficient (semi-automatic) and high quality offline conversion of existing 2D video content to the 2D-plus-Depth format, used in the Philips WOWvx 3D Displays. Philips 3D Solutions will further enhance BlueBox's capabilities by adding new 3D content creation services over time.

Content creators will now be able to produce 3D content much more quickly, at lower cost and in unprecedented high 3D quality. The easy-to-use tools allow designers to profit from their creativity in content creation by automating a large part of the work with no compromise in high quality standards. Using the Philips 3D tools enables designers to convert their own content within their own premises, saving a lot of time.

The Commercial Release of the BlueBox will be end of Q3 2007."

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