SONY SXRD Projectors Snare Audiences Worldwide at Premiere Screenings of "Spider-Man 3" in Full 4K Resolution

"Worldwide audiences at premiere screenings of “Spider-man 3” were able to see the web-slinging superhero’s feats in more detail than ever before as the record-breaking box office hit was projected in 4K high-definition resolution with Sony’s SXRD digital projection system.

Technical preparation, installation of the projection systems and operation of the projectors at the screenings were coordinated and managed on-site internationally by Sony’s worldwide digital cinema teams in Japan, Singapore, Great Britain and the United States.

The screenings follow the recent announcement that Muvico Entertainment, one of the nation’s leading theater chains, is building a complex with Sony SXRD 4K projectors in all its theaters. According to Muvico, the Chicago complex is the company’s first step towards converting all of its 228 screens across the country to Sony digital technology.

All of the “Spider-man 3” premieres were screened using the SRX-R220 model digital cinema projectors, along with the Sony LMT 100 Media Block/Server. The units, which are engineered for DCI-compliance, are Sony’s newest 4K system designed specifically for movie theater projection."

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