SeeReal Technologies Introduces New 3D Disruptive Technology for TV and Computer Displays
"SeeReal Technologies, a leader in the development of holographic 3D display solutions, will unveil a revolutionary new approach to computer generated Holography for TV and projection displays at SID International Symposium. This new approach overcomes the two significant challenges that have prevented 3D technology from becoming a mainstream option in consumer displays, and opens the doors to widespread 3D adoption in the coming years. SeeReal's Chief Scientific Officer, Dr. Armin Schwerdtner, will be leading a detailed and compelling presentation of this new approach at SID on Wednesday afternoon.
Holography was invented 60 years ago, but two inherent historical challenges have prevented it from becoming a mainstream technology in consumer displays:
- Insufficient Display Resolution: In order to achieve a viewing angle of 60° in holographic displays, a pixel pitch of about one wavelength is required. For a 47-inch display, that typically corresponds to approximately 250,000 times HDTV resolution.
- Inadequate Data Volume and Processing Requirements: Computation of each pixel's value requires significantly more steps than for a regular 2D display. Multiplied with the greatly increased pixel quantity required, enormous computational power is needed. Real time video quality holograms thus typically require up to several hundred Peta-FLOPS.
SeeReal's new breakthrough approach to electro-holography overcomes these two challenges through Tracked Viewing Window technology and real-time encoding of sub-holograms. Based on extensive experience and know-how in development of 3D display technologies, SeeReal has created a concept, the Viewing Window Technology, limiting pixel size to levels already known for HDTV applications. This, in combination with a real-time tracking system, eliminates superfluous elements and at the same time significantly reduces the requirements for real-time computing solutions. This new concept of limiting holographic imaging to the Viewing Windows is applicable to direct view (desktop or TV) as well as to projection imaging."
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