Celebration! Cinema Begins a New "Golden Age"

"Hailed as the biggest technology change in movies since the inception of sound, Digital Cinema has come to Celebration! Cinema ( including Studio 28 and Cinema Carousel ). Officials at Celebration! Cinema announced today that most, or all of their 128 35mm movie screens will be converted to the Digital Cinema format by May 18th, 2007. This puts Celebration! Cinema in the top10% of theatres in the nation to convert to Digital Cinema.

The $14 million Digital Cinema project begins what is considered a new “golden age” in which alternative content such as concerts, sports and epic television events become a new force in the business. Ultimate picture clarity and color will be a part of every movie going experience.

Technically speaking, the conversion will allow Celebration! Cinema to play both features and pre-show programming through Christie 2K DLP Cinema projectors. Christie projectors contain the DLP chip consumers have been hearing about. The DLP chip is probably the word’s most sophisticated light switch.

It contains a rectangular array of up to 2 million hinge-mounted microscopic mirrors; each of these micromirrors measures less than one-fifth the width of a human hair. This means over 2.2 million pixels with over 68 billion possible colors on every screen.

Hollywood movie producers are happy because the picture’s color and clarity look more like the footage they were originally shooting. A better image on the screen is only the beginning however."

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