Muvico chooses Sony SXRD 4K projectors for conversion to digital technology

"Muvico Entertainment will build the world’s first theater complex with Sony’s 4K SXRD projectors in all its theaters. The projectors will be installed in Muvico’s new Chicago area entertainment complex, as the initial step in converting the chain’s 12 theaters (228 screens) across the United States to digital technology.

According to Muvico, the new 18-screen facility, scheduled to open this August in the suburb of Rosemont, Ill., will have all of its theaters equipped with SXRD projectors: a combination of the SRX-R210 unit, a 10,000-lumen model, and the SRX-R220 model, an 18,000-lumen unit, as well as Sony’s LMT-100 media block system.

Muvico said it also plans to follow this first installation with SXRD roll-outs in three more of its locations by 2008. The chain is now working with Sony to secure proper services for installation and maintenance of the systems."

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